Beware of stereotyped solutions. In a constantly shifting media landscape it is vitally important to ask the right questions. And so we apply our know-how, our experience and the most effective tools available to understand the market, the brands and consumers.
"A problem without a solution is a problem that is badly presented."
Albert Einstein
The challenge of media strategy: to determine the most effective channels in terms of the target and objectives.
An excellent knowledge of the media offer is indispensable in the development of an effective media approach. But a top media strategy also demands creativity and a talent for innovation.
"Creativity without strategy, that‘s art. Creativity with strategy, that’s advertising."
Jef Richards
Once the strategy is defined, it must be translated into a series of coherent, incisive actions.
All of the analytical tools are put to work, but creativity and a sense of rhythm also play a major role.
A good media plan therefore requires both an active research of innovation and a reliance on solid, proven applications.
«Action is the real measure of intelligence.»
Napoleon Hill
Thanks to our knowledge of the market, the importance of the budgets we manage and the personal contacts we maintain with the medias, mediatonic is a major actor in the Swiss media buying field.
We demand a great deal in our business contacts, but always endeavor to be fair. We consider the media as long-term partners, not as simple suppliers.
Our work never ends with approval of the media plan. Close control of circulation, performance and budget are “musts” for every campaign that we plan.
Over and above the quantitative control, the broader objective of this phase is to garner a maximum of information in order to maximize the return on investment in future campaigns.
«The devil is in the details.»
René Descartes
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