tools

 

TV Rater, exclusive mediatonic tool

A forecasting tool employing the mediaoptimizer database which enables us to evaluate performances before the campaign.

 

TV Scan, exclusive mediatonic tool

An analysis tool employing the mediaoptimizer database which enables us to analyze the performance trends after the campaign.

 

Telecontrol

measures the use of TV programs and the various Telecasts, as well as the effective size of the advertising audience on the basis of a representative panel. The data provided by this sample are gathered 24 hours a day, second by second, in 30 second groups.

 

Mediaoptimizer

serves primarily for the concise and detailed planning of a TV campaign. It covers the programs of SRG SSR idée Suisse, as well as all other major TV channels, thereby providing an additional support for the planning of campaigns.

 

Publiplan

enables outside users to reserve advertising space directly on the channels of SRG SSR and Ringier. Direct access to the availabilities of these ad blocks enables us to reserve time immediately for a campaign.

 

Mediapro

is an on-line tool permitting reservation of a channel for TV campaigns. It guarantees direct access, 24 hours a day, 7 days a week to the available advertising space in the TV programs of Goldbach media.

 

MACH Basic

appears half-yearly and provides current and valid data on readership of newspapers and magazines, as well as on moviegoers in Switzerland. It informs on the number of readers of one edition of a publication or of a combination of publications.

 

MACH Consumer

is the most extensive study of consumption in Switzerland. With this tool we can know how many consumers buy a certain product, use a given service and which stores they frequent. It is then possible to know the profile and attitude of consumers, as well as their behavior in terms of the media. MACH Consumer appears every two years.

 

MA Leader

published every two years, analyzes the consumption habits and media usage by management executives. It is interested mainly in the use of newspapers, magazines and a certain number of publisher websites for two target groups: leaders and top leaders. This data is completed by information concerning the professional activities and consumption habits of this important target group, comprising 225,000 persons.

 

Mediaprint

provides extensive information on print media, covering everything from addresses to rates and including publication and technical data.

 

Vergo / Adplanning

makes it possible to analyze and calculate the performance values of the press, online media and cinema, as contained in the current media studies.

 

RadioControl

This radio electronic system of measurement functions through a wristwatch that registers the programs to which the wearer listens. A built-in microphone receives the sounds for four seconds per minute.

 

SPR+

In October 2006, the company Swiss Poster Research Plus SA launched SPR+Expert, a postering planning tool based on the Swiss study focused on GPS mobility. SPR+ makes it possible to generate detailed postering plans automatically, while SPR+ Expert provides indications of costs and performance.

 

MACH Cinema

studies theater attendance by a representative population sample. Combined with statistics on tickets sold, it is possible to predict the weekly penetration by cinema pool.

 

Cinema Admission Monitor

Developed by Publicitas Cinecom, it is the first a posteriori planning and control tool for cinema advertising. It provides precise indications on the effective attendance rates.

 

Net-Metrix

Net-Metrix studies the use of the Internet in Switzerland and provides tools for the strategic planning of online media. NET-Metrix-Audit, a web statistic tool, provides comparable and valid use-data on the web sites. The NET-Metrix-Profile study completes this data with indications on the users of the web sites. And finally, NET-Metrix-Base inventories the universe and structures of the Internet community in Switzerland.

 

Media Focus

independently measures the advertising of the companies and products of all the main economic branches in Switzerland. The capture, evaluation and grading of the advertising impact enable Media Focus clients to obtain extensive analyses of the communication marketing of their competitors.

 

Kommtech

Produced once a year since 2004, this study provides data on the use of new communication technologies by Swiss men and women of over 15 years, in the three language regions. Kommtech thus shows the growing digitalization of communication and entertainment technologies.

 

JAMES 2010

In the summer of 2010, Zurich University of Applied Sciences (ZHAW) carried out a comprehensive national study on young people's media use in cooperation with the University of Geneva and the University of Lugano. As part of the JAMES study (Youth, Activities, Media - survey of Switzerland) more than 1,000 young people between the ages of 12 and 19 in all three language regions in Switzerland were surveyed. The Internet and mobile phones are an indispensable part of daily life for young people. But how do they use digital media? The answer to this, and other questions, is contained in the representative JAMES study.